Utility Warehouse has built something rare — four essential home services under one roof, one bill, one relationship. Helium AI is designed to make that relationship smarter, stickier, and more valuable at every touchpoint.
Helium AI is a multi-model AI platform built by Neural Arc. It is not a chatbot, and it is not a single-purpose tool. It is a complete intelligence layer that sits across your entire operation — connecting your people, your data, your workflows, and your customers into one coherent, always-learning system.
At its core, Helium runs on two proprietary technologies. The first is Helix — an orchestration engine that coordinates multiple AI agents working in parallel, routing tasks, triggering actions, and making decisions across systems without human intervention. The second is AIM — Adaptive Intelligence Memory — a persistent knowledge layer that remembers everything: every customer interaction, every document, every decision, so that every agent always has full context.
For a business like Utility Warehouse — which manages four distinct service lines, a distributed partner network, and millions of customer relationships — this combination is particularly powerful. Helium does not replace your teams. It makes every person on your team significantly more effective, and it handles the work that currently falls through the cracks between systems.
A multi-agent engine that coordinates tasks across every system — CRM, billing, compliance, communications — automatically and in real time.
Persistent, searchable memory that retains every customer interaction, document, and decision. No context is ever lost between conversations or teams.
A shared AI environment where every team — sales, operations, compliance, support — works from the same intelligence layer with role-based access.
Every solution is designed around your specific workflows, data structures, and business model. Not a template — a purpose-built intelligence layer for UW.
UW's core proposition — the more services a customer holds, the more they save — is inherently data-rich. Every customer generates signals across energy usage, broadband performance, mobile spend, and insurance claims. Today, most of that signal goes unread. Helium reads all of it, connects the dots, and acts on what it finds.
Your partner network is another untapped asset. Thousands of independent distributors, each with their own pipeline and customer base, operating largely without real-time intelligence. Helium gives every partner the same quality of insight that only your top performers currently have.
Each solution below is bespoke — designed around UW's actual business model, service lines, and operational structure. All three run on the same Helium engine.
UW's greatest commercial advantage is its bundled model — customers who hold more services churn far less. Yet identifying at-risk customers and acting before they leave remains reactive, manual, and slow.
Customer service teams handle thousands of inbound contacts daily across energy, broadband, mobile, and insurance. Churn signals are buried in call transcripts, billing complaints, usage drops, and support tickets — invisible until it is too late to act. By the time a customer calls to cancel, the relationship is already damaged.
There is no system today that reads across all four service lines simultaneously, connects the dots between a billing complaint and a broadband fault and a mobile data query, and recognises that this particular customer is three weeks away from leaving.
A bespoke Helium agent — built on the Helix orchestration engine — runs continuously in the background, monitoring customer signals across all four service lines. It does not wait for a complaint. It watches for patterns: a spike in energy bills combined with a broadband fault ticket and no mobile top-up in 30 days is a churn signal. Helium sees it. Your team currently does not.
The AIM memory layer retains each customer's full history — every interaction, every complaint, every service change, every payment — so the agent always has complete context. When churn risk crosses a defined threshold, Helix automatically routes a personalised retention action to the right channel: a tailored email offer, an SMS, or a pre-briefed call summary for a human agent with everything they need already on screen.
The Teams dashboard gives your retention managers full visibility — which customers are at risk, why, what action was taken, and what the outcome was. Every decision is logged, auditable, and improvable.
Identify at-risk customers 30 to 60 days earlier than current processes allow. Deliver personalised multi-service retention offers automatically, at scale, without adding headcount. Reduce involuntary churn and increase average services per customer over time.
UW's distribution model relies on thousands of independent Partners who refer customers. Their performance varies enormously — and the gap between your top performers and your average ones is largely an information gap.
Partners operate largely in isolation. They lack visibility into which services convert best in their area, when to follow up with prospects, which of their existing customers are eligible for an upsell, and how their performance compares to top earners in similar territories. Training is periodic and generic, not continuous and personalised.
The result is a network where a small percentage of Partners drive a disproportionate share of revenue, while the majority underperform not because of lack of effort, but because of lack of intelligence. The information that would make them better exists — it is just not reaching them.
A dedicated Helium AI co-pilot for every UW Partner, powered by the Teams plan with a shared UW knowledge base. Each Partner gets a personal AI assistant that knows their pipeline, their customers, UW's full product catalogue, current pricing, and the latest promotions — all in one place, always up to date.
Helix orchestrates daily briefings delivered to each Partner: which leads to follow up today and why, which existing customers are eligible for an additional service based on their usage patterns, what the best-performing Partners in their region are doing differently, and what objections are most common right now and how to handle them.
AIM stores every customer interaction so context is never lost. A Partner who spoke to a prospect three months ago can pick up exactly where they left off, with a full summary of the previous conversation, the prospect's current service situation, and a suggested next step — all generated automatically before the call.
Lift average Partner productivity by equipping every distributor with the intelligence that only your top performers currently have. Compress the performance gap across the network, increase average services referred per Partner, and reduce Partner churn through a tool that makes their work meaningfully easier.
Managing four utility services under one bill means four sets of supplier relationships, regulatory requirements, pricing changes, and billing complexities — all handled by separate internal teams who rarely share a common view.
Internal teams across energy, broadband, mobile, and insurance operate in silos. When Ofgem publishes a new regulation, the compliance team reads it. When a supplier changes a tariff, the energy team processes it. When a customer calls with a billing query that spans two service lines, the agent has to switch between systems, put the customer on hold, and piece together an answer manually.
Regulatory updates, tariff changes, and supplier communications require manual cross-referencing across teams. Knowledge lives in inboxes, shared drives, and individual expertise — not in a system that every agent can query instantly. The result is slower resolution times, inconsistent answers, and compliance risk.
A centralised Helium Operations Hub built on the Teams plan, where every internal team — billing, compliance, customer service, and supplier management — shares a single AI-powered knowledge base via AIM. Every regulatory document, supplier contract, tariff schedule, and internal policy is ingested, indexed, and instantly queryable by any authorised team member.
When Ofgem publishes a new regulation or a supplier changes a tariff, Helix automatically ingests the update, summarises the impact across all affected service lines, identifies which customer segments are affected, and routes specific action items to the right teams — all within hours of publication, not days.
For customer service agents, the impact is immediate. One prompt surfaces the full picture across all four services for any customer — account status, recent interactions, open tickets, billing history, and eligibility for current offers — without switching systems or putting the customer on hold. Complex billing queries that currently take 12 minutes to resolve take 90 seconds.
Eliminate information silos between service lines. Reduce average handle time on billing queries significantly. Ensure every regulatory change is understood, actioned, and documented within hours. Give every customer service agent the knowledge of your most experienced team member, on every call.
All three solutions above run on the same Helium foundation. That means they share memory, share context, and compound in value over time. The more UW uses Helium, the smarter it gets.
Coordinates multiple AI agents working in parallel across every system. Routes tasks, triggers workflows, and makes decisions automatically — without human intervention for routine operations.
Persistent, searchable memory that retains every customer interaction, document, and decision across the entire organisation. Context is never lost. Every agent always knows the full story.
A shared AI environment where every team works from the same intelligence layer. Role-based access ensures the right people see the right information, with full audit trails throughout.
Neural Arc's team designs each solution around UW's specific systems, data structures, and regulatory environment. Every integration is built to fit — not forced to conform to a generic template.
Helium is built by Neural Arc Inc. — a Delaware-incorporated AI company with operations in Pune and Newark. The platform is live, production-grade, and already deployed across enterprise clients. Every solution proposed here can be scoped, built, and deployed within a defined timeline agreed with UW's technical and operations teams.
The Helium engine is designed to be shaped around your exact operations. The more we understand about how UW works — your systems, your data, your team structure — the more precisely we can build. A conversation is the next step.